Influence of social media on young adults’ food consumption behavior: scale development by Vidya Patwardhan, Jyothi Mallya, Kaliappan S, Dilip Kumar

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How restaurant influencers’ characteristics impact Gen Z’s restaurant visit: an elaboration likelihood perspective by Priya Pereira, Senthilkumaran Piramanayagam, Jyothi Mallya, Vidya Patwardhan

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Understanding consumer preferences of whiskey attributes: a conjoint study by Vidya Patwardhan, Nishar Ahmed, Harish Unnikrishnan, Jyothi Mallya

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A bibliometric review of functional ingredients and their efficacy in developing functional biscuits [version 3; peer review: 1 approved, 2 approved with reservations] by Kshama Vishwakarma, Varalakshmi Chandra Sekaran, Vidya Patwardhan, Asha Kamath

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