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  1. 1
    The Differential Effects of Augmented Reality and Product Presentation Strategies on Brand Recall: An Embodied Cognition Perspective

    The Differential Effects of Augmented Reality and Product Presentation Strategies on Brand Recall: An Embodied Cognition Perspective by Liying Zhou, Limin Niu, Taiyang Zhao

    Published 2024-11-01
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  2. 2
    When Brands Push Us Away: How Brand Rejection Enhances In-Group Brand Preference

    When Brands Push Us Away: How Brand Rejection Enhances In-Group Brand Preference by Taiyang Zhao, Ziwei Liang, Yuqi Du, Ershuai Huang, Yun Zou

    Published 2024-11-01
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