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    Exploring Key Factors Influencing Sports Enthusiasts' Purchase of Sponsored Brands

    Exploring Key Factors Influencing Sports Enthusiasts' Purchase of Sponsored Brands by Zhaoxia Guo, Jinhui Guo, Shih-Chih Chen

    Published 2024-12-01
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  2. 2
    Evaluating the influence of characteristics on the acceptance of artificial intelligence application: An empirical study

    Evaluating the influence of characteristics on the acceptance of artificial intelligence application: An empirical study by Athapol Ruangkanjanases, Ornlatcha Sivarak, Chin-Tsu Chen, Asif Khan, Shih-Chih Chen

    Published 2024-11-01
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