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    Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness

    Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness by Naghmeh Sheibani Moghadam, Masoud Keimasi, Rosa Hendijani, Mohammad Saleh Torkestani

    Published 2024-09-01
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