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    How do social media marketing activities enhance online purchase intention among Jordanian consumers? The role of brand trust and brand engagement

    How do social media marketing activities enhance online purchase intention among Jordanian consumers? The role of brand trust and brand engagement by Muneer Alrwashdeh

    Published 2025-06-01
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  2. 2
    In the digital landscape: Can social media marketing activities boost brand loyalty in the Jordanian hospitality sector?

    In the digital landscape: Can social media marketing activities boost brand loyalty in the Jordanian hospitality sector? by Muneer Alrwashdeh, Nesrin Almatarneh, Lu’ay Al-Mu’ani, Ayman Hindieh

    Published 2025-07-01
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