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    The Role of Relationship Marketing and Brand Love Among Banking Consumers in an Emerging Market Context

    The Role of Relationship Marketing and Brand Love Among Banking Consumers in an Emerging Market Context by Jose Alberto Panduro-Ramirez, Miguel Angel Gallegos-Reyes, Miluska Villar-Guevara, Elizabeth Emperatriz García-Salirrosas, Israel Fernández-Mallma

    Published 2024-12-01
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