Factors influencing healthy product consumer behavior: an integrated model of purchase intention by Jessica Müller-Pérez, Ángel Acevedo-Duque, Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Jorge Alberto Esponda-Pérez, Elena Cachicatari-Vargas, Rina Álvarez-Becerra, Sandra Alcina De Fortoul

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