Howard Moskowitz
Howard R. Moskowitz (born ) is an American market researcher and psychophysicist. He is known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of intermarket variability as applied to the food industry. Provided by Wikipedia-
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Unlocking Consumer Preferences: Sensory Descriptors Driving Greek Yogurt Acceptance and Innovation
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