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    Evaluating the role of customization and information enrichment strategies on trust and purchase: The moderating role of intelligence in enhancing consumer experience (case study: Online store customers)

    Evaluating the role of customization and information enrichment strategies on trust and purchase: The moderating role of intelligence in enhancing consumer experience (case study:... by Hossein Balouchi, Eesa Niazi, Mohammad Ali Siah Sarani Kojouri

    Published 2025-02-01
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