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Farrell Ionwyn Eduardo
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DECOY EFFECT, COGNITIVE LOAD, AND POSITIVE EMOTION ON PURCHASE INTENTION: IPHONE 14 CASE STUDY
by
Farrell Ionwyn Eduardo
,
Nelly Nelly
,
Jonathan Kenny Juen
,
Lina Lina
,
Ratnawati Ratnawati
Published 2025-06-01
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