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  1. 1
    Examining the Influence of the Marketing Mix (4PS) on Manufacturers' Purchase Decisions of Imported Tobacco: A Case Study of PT Harum Tembakau Indonesia

    Examining the Influence of the Marketing Mix (4PS) on Manufacturers' Purchase Decisions of Imported Tobacco: A Case Study of PT Harum Tembakau Indonesia by Jeri Cahyadi Saputra, Dudi Amarullah, Nikita Astria

    Published 2025-08-01
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  2. 2
    Determinants of Indonesian SMEs’ Intentions to Adopt Fintech: an Innovation Diffusion Theory Perspective

    Determinants of Indonesian SMEs’ Intentions to Adopt Fintech: an Innovation Diffusion Theory Perspective by Muhsin N. Bailusy, Julien Pollack, Johan Fahri, Dudi Amarullah, Irfandi Buamonabot

    Published 2025-05-01
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