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    How Real-Time Interactivity Influences Impulse Buying Behaviour in Generation Z’s During Live Streaming Shopping: The Mediating Role of Perceived Enjoyment

    How Real-Time Interactivity Influences Impulse Buying Behaviour in Generation Z’s During Live Streaming Shopping: The Mediating Role of Perceived Enjoyment by Indriastuti Herning, Hidayati Tetra, Asnawati, Martiyanti Dwi, Ayu Astried Rusty Febri, Putit Lennora

    Published 2024-12-01
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