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    Impact of social media advertising on consumer behavior: role of credibility, perceived authenticity, and sustainability

    Impact of social media advertising on consumer behavior: role of credibility, perceived authenticity, and sustainability by Hemant Kothari, Avinash Choudhary, Apurva Jain, Shivoham Singh, Shivoham Singh, K. D. V. Prasad, K. D. V. Prasad, U. K. Vani, U. K. Vani

    Published 2025-05-01
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